A stronger take-out story: We do note however, that as a prime take-outcandidate in a consolidating industry, BBAR's agreement with Jenny Craig (a20 year agreement with extension options for an additional 30 years) makes itthat much more attractive. Not only does it provide the acquiring companywith two strong brands, but also it ensures a presence in two strongcategories -- natural nutrition and weight loss. Moreover, a larger companycould easily support and more easily absorb the marketing/slotting feeinvestment that is creating BBAR's unfavorable earnings profile in the nearand mid-term. Along these lines, we feel BBAR's long-term value has beenfortified in the eyes of many potential suitors.
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