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Author: TMFCogitarius Big gold star, 5000 posts Old School Fool Home Fool Global Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 216  
Subject: Best chance yet... Date: 12/5/2012 1:29 PM
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'Nokia introduced two new smartphones on Wednesday, theLumia 620 and Lumia 920T. These represent the opposite ends of the spectrum when it comes to handsets: The low-end 620 carries an unsubsidized $249 price tag, while the 920T will retail at more than $700 minus any carrier subsidies. Yet both together represent what may be Nokia’s (NOK) best chance to gain market share on its peers.

The budget-priced Lumia 620 is aimed at the first-time smartphone buyer, and perhaps that’s a good audience to target. Most who have a smartphone have already invested in either iOS or Android apps for their phone, making it a barrier to switch. Some surely will give up their iPhone or Android for a Windows Phone, but so far relatively few have done so, based on market share and sales figures.

Consider a feature phone owner who hasn’t bought apps tied to a platform, however. At $249 retail, a carrier could easily subsidize the cost down to nothing, and the new smartphone owner would have a capable, easy-to-use device with apps and a media ecosystem in Windows Phone.'

'Since Windows Phone and Nokia were both late to the current smartphone era, I see more opportunity now with this strategy of a low-cost Lumia for areas still dominated by feature phones and a China flagship variant that doesn’t yet have to compete with Apple’s iPhone.'
http://www.businessweek.com/articles/2012-12-05/the-new-lumi...
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