Blows my mind too. Shows a lot about the demographics of investors, which is obviously a lot diff than the demographics of shoppers that can be seen while walking by any DABR store. 22 year old women aren't internet investors. But the bottom line is good and this is a classic Peter Lynch stock (save the fact that the business is glamorous, but I believe this is mitigated by the fact that the event is so emotional people throw money away foolishly a la Father of the Bride). My secretary who has excellent taste had her dress from DABR and loved it.
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