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I bought back into ESST last week at $12.55

I figure at this level ESST represents a bargain value. No debt, strong earnings, growing marketshare in a growing market. Plus they announced plans to buy back shares so at least the management believes their own company is the best place to invest its cash.

I know there is concern about falling margins due to Taiwanese chips comming on the market. But, I think this would only concern me if the price was at a premium. In my opionion the price is at a discount. And I think there is plenty of room for another strong holiday DVD season this year.

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