http://seekingalpha.com/article/1109531-zynga-buy-hold-or-se...Reasons To BuyAccording to Zynga's third quarter report, they are growing their user base. Daily active users (DAUs) increased 6 million (10% year-over-year) in the third quarter of 2012. Zynga now has over 60 million DAUs. Monthly active users (MAUs) also increased from 227 million in the third quarter of 2011 to 311 million in the third quarter of 2012, up 37% year-over-year. As of January 11, 2013, Zynga held three (Words With Friends, Texas Hold'em and FarmVille 2) of the top eight games on Facebook, based on DAUs reported by AppData....Zynga announced that its Board of Directors has authorized a share repurchase program. Under the program, Zynga is now authorized to repurchase up to $200 million of its outstanding stock. With Zynga trading in the mid two dollar range, this adds up to over 10% of the total float of shares. Remember there are many reasons that insiders sell their shares, but there is only one reason that insiders buy. They think the stock price is undervalued and will go up. Zynga's share repurchase program shows exactly that as the company believes its shares are undervalued and are a nice bargain at these levels....Reasons To HoldZynga's third quarter earnings report brought some surprises, but this may have been the biggest surprise. Zynga announced that it would implement a cost reduction plan by reducing its workforce by approximately 150 employees or 5% of its current workforce and implement additional cost reduction measures. Zynga said the savings in the fourth quarter would be in the range of $15 to $20 million. While investors may see this as fantastic news, it also means that the company has failed on some levels and nobody likes that.Zynga teamed up with bwin.party, the leading international real money gaming operator, to offer real money online Poker and Casino games in the UK market. Zynga's UK-based RMG service and bwin.party will launch RMG products including Poker and a full suite of 180 Casino games in the first half of 2013, which include table games such as slots, roulette and blackjack. It will be interesting to see how popular and successful it can become. If things go well, then Zynga can tap into the huge market for real money games.With over a billion dollars in cash, Zynga's cash per share stands around $1.69. Zynga's book value per share is even higher at $2.38. With Friday's closing price of $2.59, investors who get in now have to like their chances....Reasons To SellAverage daily bookings per average DAU (ABPU) decreased from $0.058 in the third quarter of 2011 to $0.047 in the third quarter of 2012, down 19% year-over-year. This means that Zynga is taking in almost 20 percent less per user per day than it was a year ago.Zynga cuts its full-year 2012 outlook. Zynga now sees full-year bookings of $1.085 billion to $1.100 billion, down from a previously projected $1.150 billion to $1.225 billion. Full-year adjusted EBITDA is now expected to be $147 million to $162 million, down from a previous range of $180 million to $250 million....ConclusionThere are many things going Zynga's way (Real game gambling, Patents etc) but there are also many things that are not going Zynga's way (2012 full-year outlook cut, Restructuring, etc.). Because of this, I rate Zynga a hold. Earnings are coming up (February 5th) which will give investors a good view of where Zynga stands and where they are headed.
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