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Jarden Corp: Not A Household Name -- Yet

Until now, Jarden's most exciting products were Bicycle playing cards, Diamond matches, and Lehigh twine. When the acquisition closes next year, Jarden will own Mr. Coffee, Coleman outdoor gear, Oster appliances, and several other brands that will triple the company's annual sales, to $2.6 billion. And Franklin will be one big step closer to his goal of doubling the value of the company over the next few years and turning Jarden into a household-products stalwart on par with, say, the Clorox Co. (CLX ) "We can build something that's lasting and substantive," Franklin asserts.


"They get into things that are really off the radar screen, then add a little innovation and great management," says Banc of America Securities (BAC ) analyst Joseph Norton.


Given his history as a dealmaker, analysts predict Franklin would sell Jarden for the right price. Arnie Ursaner, president of CJS Securities Inc., notes: "Martin is more focused on shareholder value than practically any other CEO I know." He has already increased shareholder returns by roughly 900% since he took over the top job four years ago. Although Franklin says he isn't looking to sell, he concedes that he would make a deal if he thought that would provide the best value for stockholders, including, of course, himself.
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