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Call me a skeptic but I see this as nothing more than a publicity stunt to get more women to be interested in football, buy some goodwill, and/or sell more merchandise.

What is the connection between football and boobies? Nearly every other major sport has a stronger connection (unless we count the lingerie league).

How about testy, colon, or prostate cancer? Don't ask me what color they should wear for that but they could build awareness and do something good for their primary audience.
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