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Since the topic is fresh from our recent discussion on the importance of club fitting, I thought it was interesting that Callway announced yesterday (Monday, June 25th) their new club fitting system with IBM Notebook computers. A computer that records your swing data to help narrow down the best custom fit:

The first few paragraphs of the yesterday's release:

CARLSBAD, Calif.--(BUSINESS WIRE)--June 25, 2001--Callaway Golf (NYSE: ELY - news) and
IBM (NYSE:IBM - news) today announced they are teaming up to offer an innovative
technology solution designed to provide golfers everywhere with Callaway Golf clubs made to
each golfer's exact specifications.

Callaway Golf has designed the new custom clubfitting initiative to combine Callaway Golf's
cutting-edge technology, IBM's award-winning ThinkPad* notebook computers and the
hands-on expertise of golf professionals around the world.

A key technological component of the Callaway Golf Custom Fitting Solution(TM) program is a
Callaway proprietary solution powered by IBM ThinkPad T21 Series notebooks that will allow
golf professionals to record swing data such as ball speed, clubhead speed and projected
distance during a fitting session. The computer program, using expert feedback from the golf
professional, then calculates which specifications would best fit each individual golfer.

The Callaway Golf Custom Fitting Solution system features a unique, mobile club-storage cart
that can be pushed by hand or pulled behind a golf cart. The three-wheeled scooter contains
50 golf clubs with varying specifications from across Callaway Golf's product lines, including Big
Bertha¨ ERC¨ II Forged Titanium Drivers, Big Bertha Hawk Eye¨ VFT(TM) Titanium Woods,
Steelhead Plus(TM) Stainless Steel Woods, Hawk Eye Tungsten Injected(TM) Titanium Irons,
Steelhead(TM) X-14¨ Irons and Callaway Golf women's line of clubs, the Ladies' Gems.

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