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Just announced a merchandising agreement with the Cat Fanciers' Assn.

"NEW YORK--(BUSINESS WIRE)--March 17, 2005--4Kids Entertainment, Inc. (NYSE: KDE - News) and the Cat Fanciers' Association, Inc. (CFA) today announced a multi-year agreement for 4Kids to serve as the organization's exclusive worldwide merchandise licensing agent.

Under the agreement, 4Kids will represent licensed categories including cat treats, toys, food, beds, grooming products, health aids, scratching posts, carriers and apparel. In addition, 4Kids plans to develop accessories, plush and home decor products for the owners of the 77.7 million cats in the United States and millions more worldwide."

While this sounds potentially lucrative, just what was each side thinking when they signed up? Maybe we'll see the ticker symbol change to KAT. :)

The stock is up 10% today.

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