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Author: intercst Big funky green star, 20000 posts Top Favorite Fools Top Recommended Fools Feste Award Nominee! Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 75794  
Subject: Re: Financial Advisor Fees Date: 4/10/2013 5:57 AM
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CCinOC asks

<<You're making my point for me. Vanguard's advertising & marketing expenses as a percent of assets under management is a small fraction of what high-fee, low-value shops like Merrill-Lynch, Morgan-Stanley, Ameriprise, etc. spend.>>

And you know this how?

</snip>


I have an MBA in Marketing and keep track of this kind of thing in my general reading.

For example:

AdAge Financial Services Report for 2012

http://gaia.adage.com/images/bin/pdf/AdAgeFinancial%20Servic...


Note the Table on Page 6 of the Top 25 Financial Services advertisers. Vanguard is not among them -- heck they're probably not even in the Top 100 since they only spent $54 million on advertising.

By assets, Vanguard ranks 4th, just behind JPMorgan, BankofAmerica, and Citigroup.

intercst
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