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No. of Recommendations: 3

I am a firm believer, that balance sheets and analysts will not drive a stock price forever.

I have never been a serious investor in airline stocks, but I have decided to sell my small UAL holdings.

Me and an associate, for the last 2 years, fly from Washington Dulles to Chicago O'Hare for business. We make the trip 3 times a month. We are very lucky to work for a company that takes good care of customers and employees, so they always book us for full fare 1st class seating. Usually it is about $1875 for each of us, for each trip.

Few months ago, at Dulles, a UAL employee directed us to go to a certain counter. We follwed. There, a very unpleasant lady, (initials D.V) was working. We showed her our papers and she told us that we were in the wrong line. We told her that we also thought the same thing, but that the UAL person told us to come here. She interrupted us and said "Listen. Im just trying to educate you."

I am aware that nobody is perfect. ALL companies have morons/or bitter people workign for them.

A month after that, we were at Dulles. The SAME LADY assisted us at the counter. She actually said "At least this time you are in the right line". She wasnt joking at all.

SO, now are company wont fly UAL unless neccessary. My partner and I use another carrier, more friendly. No wmen like D.V. working there so far.

$1875 x 2= $3750 X 3 trips a month= $11,250 per month.

$11250 x 12 months = $135,000 per year in lost revenue.

I know $135,000 a year is no big deal for a big company. But, I would warn of this:

*As we see now, the economic growth is slowing.

*Slowly, some plants are closing.

*Companies are cutting costs. I know of big corporations that are cutting travel expense big time.

*When this happens....where would UAL make more profit? From a business traveler paying full fare all the time? OR someone paying discount fares for $189?

Due to the 2 incidents with D.V, I feel UAL will not prosper in the slower times.

Short UAL.
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