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Author: TMFHelical Big gold star, 5000 posts Old School Fool Coverage Fool CAPS All Star Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 599  
Subject: Channel Note Date: 1/14/2013 2:29 PM
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I've noted in the past that I would continue to look at the supermarket shelf with an eye on the copetition, particularly post patent expiration. I had also observed that Maxwell House had taked a good chunk of shelf space for Senseo pods, which I thought were placeholders until they could get Kcups out. Well, early yesterday I noticed that indeed yes, Maxwell House moved strong onto the shelves with Kcup offerings (~5 as I recall). I expected a price undercut, but these were priced equivalent to the GMCR non premium brand. However the price on the older Roger's product (Kcup-like but intended as non-infringing product) was dropped in price. A 12 pack of GMCR and Maxwell House was $6.99 in the outlet, the Roger's product was $4.99 for 12. I buy the Roger's which does not honestly taste quite as good, but good enough for me.

Helical Investor
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