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Attended the Auto Show over the weekend. As usual, Ford had the most prominent floor space, owning the entrance. (Then again, our show has been held just around the corner from the Cleveland Stamping Plant.)

My overall impressions of the entire show this year. Ho hum. This has to be the least exciting year across the board. Although, I must say over the last few years DaimlerChrysler has really gone all out with the Cleveland Show - heck, they sent me free tickets this year. The JEEP space inlcuded (for the second year) an interactive area where one could take a ride in a Jeep over an obstacle course. Fun. Not to mention my daughter getting to motor around a course in a Fisher Price (Electric) Wrangler.

Back to Ford.

The EDGE was prominently displayed and people seemed to have a nice reaction to it. There were plenty of Mustangs on the floor to paw over. And one of the announced display cars was the "new" Taurus. I listened to the spiel - it was never described as a 500. The Fusion was represented on the floor. I did notice that the reps were paying more attention to the Edge and engaging those who showed an interest in that vehicle. I didn't really spend too much time in Ford truck world at the show.

Overall, it seemed as though Ford was really showing off the new grill look with the tri-bar chrome being the most prominent visual feature as I walked into the show. I geuss they are working on that visual branding and we will likely be seeing that grill for the next few years. As long as they don't try to graft it onto a Mustang, I think it will work to create a consistent look to the Ford brand.

T. Allan
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