Message Font: Serif | Sans-Serif
 
No. of Recommendations: 0
Take for example, the case of Stevia First which is pursuing the production of steviol glycosides. One such glycoside can be 300 to 400 times sweeter than an equal weight of sugar. The Coca-Cola Company is looking to introduce a new healthier beverage named Coca-Cola Life mixed with sugar and a stevia-based substitute. The brand carries two times less calories than regular Coke and supports more eco-friendly packaging.

I think he meant a lot less calories.

http://seekingalpha.com/article/2041663-can-changes-to-the-b......

The first cola version, called Coca-Cola Life, was launched in Argentina in the summer. In the U.S., the company is examining results from a recent test market of stevia-infused line extensions Sprite Select and Fanta Select.

......

Coca-Cola's alternative sweetener of choice has been stevia, which has the benefit of a natural image. It is typically blended with smaller amounts of regular sugar to improve its taste. Since 2008, Coca-Cola has introduced more than 45 products sweetened with stevia in 15 countries. Coca-Cola Life hit Argentina stores in June and is supported with green-colored packaging.


http://adage.com/article/news/pepsico-coca-cola-creating-col...

I am wondering if Coke and GMCR will use the new platform to introduce a different version of Coke.
Print the post  

Announcements

What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Community Home
Speak Your Mind, Start Your Blog, Rate Your Stocks

Community Team Fools - who are those TMF's?
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.
Advertisement