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Take for example, the case of Stevia First which is pursuing the production of steviol glycosides. One such glycoside can be 300 to 400 times sweeter than an equal weight of sugar. The Coca-Cola Company is looking to introduce a new healthier beverage named Coca-Cola Life mixed with sugar and a stevia-based substitute. The brand carries two times less calories than regular Coke and supports more eco-friendly packaging.

I think he meant a lot less calories.

The first cola version, called Coca-Cola Life, was launched in Argentina in the summer. In the U.S., the company is examining results from a recent test market of stevia-infused line extensions Sprite Select and Fanta Select.


Coca-Cola's alternative sweetener of choice has been stevia, which has the benefit of a natural image. It is typically blended with smaller amounts of regular sugar to improve its taste. Since 2008, Coca-Cola has introduced more than 45 products sweetened with stevia in 15 countries. Coca-Cola Life hit Argentina stores in June and is supported with green-colored packaging.

I am wondering if Coke and GMCR will use the new platform to introduce a different version of Coke.
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