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Author: TMFVerve Big red star, 1000 posts Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 8329  
Subject: Coca-Cola Q2 1999 Date: 8/12/1999 5:26 PM
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Yikes! Check out that financial direction -- disgusting. Many companies
are beginning to report strengthening overseas economies, so maybe
things will improve from here. But if they don't, then that would mean
Coke is facing more serious execution and marketing problems. Back 
in post #2842, mackinnon showed Coke's Q1 numbers, and also showed how
Coke's RM score has been steadily declining for several years. The
decline continues... 


                                                                   PepsiCo     <Fill in Name> <Fill in Name>
                    Coca-Cola                                        PEP       <Fill in Ticker<Fill in Ticker>
                 Current Period Year-ago Period Year-over-Year  Current Period  Current Period Current Period
                  Q2 - 6/30/99   Q2 - 6/30/98     Growth          Q2 - 6/12/99     <Date>         <Date>
Income Statement . . .
  Sales                   5,379          5,151     4.4%                  4,982
  Cost of Goods Sold      1,636          1,499     9.1%                  2,012
  Net Income                942          1,191    -20.9%                   743
  Shares Outstanding      2,488          2,501     -0.5%

Balance Sheet . . .
  Cash & Equivalents      2,364          2,153     9.8%                  3,010
  Current Assets          7,124          6,930     2.8%                  6,398
  Short-term Debt         6,003          3,971     51.2%                 2,931
  Current Liabilies       9,542          8,005     19.2%                 6,226
  Long-term Debt          1,104            686     60.9%                 2,625
                                                                              1              0              0Competitors
Margins & Ratios . . .
  Gross Margins            69.6%          70.9%    -1.3                   59.6%                                    59.6%
  Net Margins              17.5%          23.1%    -5.6                   14.9%                                    14.9%
  Cash-to-Debt              0.33           0.46   -28.1%                   0.54                                     0.54
  Net Cash               -4743.0        -2504.0     N/A                 -2546.0                                  -2546.0
  Fool Flow Ratio           1.35           1.18    13.6%                   1.03                                     1.03


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Ranking Rule Makers

1) Brand          Points (0-1)                                3) Financial Direction Points (0-3)
Familiarity                    1                              Sales Growth                   0
Openness                       1                              Gross Margins                  1
Optimism                       1                              Net Margins                    0
Legitimacy                     1                              Shares Outstanding             3
Inevitability                  1                              Cash-to-Debt                   0
Solitariness                   1                              Fool Flow Ratio                0
Humor                          1                              Expansion Potential            3
  Subtotal                     7                                Subtotal                     7

2) Financial Location Points (0-2)                            4) Monopoly Status Points (0-4)
Mass Market Habit              2                              Gross Margins                  4
Gross Margins                  2                              Net Margins                    2
Net Margins                    2                              Net Cash                       0
Cash-to-Debt                   0                              Fool Flow Ratio                0
Fool Flow Ratio                0                              Convenience                    4
Your Interest                  2                                Subtotal                    10
  Subtotal                     8
                                                              5) Your  Enjoyment             1

                                Total Score   33   Third Tier
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