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http://www.emarketer.com/Article.aspx?1003265

"Online retail sales might have risen during the 2004 holiday over 2003, but customer satisfaction with e-retailers has declined over the past year."

Also mentioned in the article are a ranking of deciding factors in choosing a web site to shop from:

- Item prices: 63.4%
- Product selection: 56.7%
- Ease of use: 55.7%
- Shipping costs/free shipping: 50.4%
- Trusted brand name of site: 41.2%
- Prior offline shopping
experience with the company: 31.2%
- Guarantees of credit
card security: 27.9%
- On-time shipping guarantees: 19.5%
- Ability to return to stores: 12.2%

PS. This article won't be available for public viewing after the 25th.


  - Sri

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