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Costco’s product offerings and store experience are a customer draw investors may not be appreciating. Costco built much of its popularity around its Kirkland Signature brands, which have won favorable reviews on products varying from golf balls to batteries to olive oil. Costco also derives much of its popularity with exclusive and innovative products that inspire customers and offers them the chance to see or possibly buy the rare and unique.

With all of the focus on Amazon's Wholefoods acquisition and disruption to brick and mortar retail, it was refreshing to see a contrarian take on Costco's Competitive Advantages.

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Ticker Guide for Buffalo Wild Wings (BWLD), Costco Wholesale (COST), Magellan Midstream Partners (MMP), & Synchronoss Technologies (SNCR)
Disclosure: May own shares of some, or all of the companies mentioned in this post. (
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