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Author: Gordogato Big red star, 1000 posts Old School Fool Ticker Guide Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 333  
Subject: Cotton is No Longer the Enemy? Date: 10/26/2010 11:35 PM
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Apparently, Cotton is no longer the enemy at Under Armour. UA plans to release a new cotton line of clothing with the same moisture-wicking properties that their other clothes are known for:

Analysts predicted that cotton would appeal to those who like the "sweat wicking" technology of Under Armour apparel, but not the skin-tight fit and slick feel of the traditional compression wear it was founded on more than a decade ago — and with which the company made its mark in a highly competitive industry. [...]

Plank is a former football player himself who started Under Armour because of memories of his days playing in cotton T-shirts that became heavy with sweat after play. Football players were his first customers.

He was known to tell analysts in the past that "cotton is the enemy." Now he is bringing it into the folds of the company.
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