How long does Cyber Monday last for any given retailer that reports online sales for “that day” to the National Retail Federation? Let’s assume for the moment that LLBean in Freeport, Maine (EST) reports Cyber Monday sales to the NRF, even if they don’t. It’s a global economy and any given Monday lasts for 48 hours, starting in Tonga and Fiji in the Pacific Ocean and ending 48 hours later in Midway Island in the Pacific. Orders can be placed at a computer on Monday anywhere in the world and received seconds later at LLBean where it could be either Sunday or Tuesday. How does that timing work within the Cyber Monday parameters - whatever they might be? Does LLBean just pick a 24 hour period to report sales figures? If it’s Tuesday at LLBean in Freeport and $3,000,000 worth of online orders come in from ISP addresses in Hawaii where it is still Monday, does LLBean ignore those sales figures when reporting Cyber Monday sales to the National Retail Federation? END
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