http://www.fool.com/News/mft/2005/mft05021411.htm?ref=btpBy Stephen D. Simpson February 14, 2005 Trends can be dangerous things. What's hot one moment can be ice-cold the next, and you're left hanging on to leg warmers or Members Only jackets that you really don't want to wear. It can be even more complicated for companies because even if a trend proves durable, competition can whittle away the profitability...
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