Ok, I've read all the stuff you recommended. Frankly most of it is a bunch of words for me. I am an extremely practical person in many ways. I like the idea of a sustainable business but here again it is just a set of words put together.

When I talk about organic gardening or farming then sustainable has meaning for me. Recycling.

When I talk about a business with a product then a whole can of worms opens up.

For instance, Nike. Is it sustainable to use cheap labor. I am not even going to get into the issue of is this exploitation because then you are talking about imposing American values and moreys on a different culture.

Is sustainable business where you recycle everything?
OK so then is the electricity Nike uses and the copper wire reusable? We then get into the whole issue of mining, electric generation etc.

Quite frankly I am not willing to give up electricity. So many of the things I use every day are by the definition of recycling not sustainable. This includes my computer and all its components and devices.

I know I am rambling a bit here but I am trying to make a point. I don't understand the concept of sustainable in a high tech world. And that is where we live, in a high tech world.

Please have a dialog with me about this!!!