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Dell Computers today attempted to steal a little bit of Apple's thunder by announcing its own automobile alliance. Earlier this morning it was reported that Apple and DaimlerChrylser had jointly announced that Apple's iPod connector would become a $175 option on Chrylser's entire 2006 lineup of vehicles.

Not to be outdone, this afternoon Dell's Ralph Parks, Senior VP of Europe, Middle East, and Africa announced a new deal with Serbian automobile company Zastava at its Kragujevac plant. According to the conditions set forth in the multi-dollar agreement, Dell's “DJ Ditty” music player will be an option on Zastava's entire 2006 lineup vehicles, including the hot new Yugo Cabrio everyone is talking about.

PF ; )
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