I was curious if anyone subscribes to this service. And I was further curious if anyone knows how successful it is.

I tried to do some research on it, and came up with an article from the Hollywood Reporter back in September:

http://www.hollywoodreporter.com/news/analyst-walt-disney-su...

Beyond that, I haven't found out too much. And I believe the analyst's thesis presented in that article is a moot point to some degree because of the Netflix deal. To another degree, the thesis is still correct in that Disney still needs to explore SVOD further. (Then again, I should ask if the Netflix deal means Disney Family Movies SVOD will have to disappear.)

I think it's a neat little service in that you are surprised every month by some obscure Disney content. I personally am not interested in the service, but as a shareholder, I think it's an efficient way of extracting value from the library. However, my gut tells me this doesn't add too much revenue to the top line.