Ditto on both of these about company stock.

I had a co-worker who fell for the propaganda and "loyalty" and moved his entire 401K into company stock in 2000 when it split 3-for-1. In 2003 it had dropped 50% and George had to delay retiring.

The stock purchase plan, at guaranteed 15% discount --- I went all-in for that. And the very day the stock hit my account I transferred it to my regular broker and sold it.