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Does anyone have any news on why this stock is getting slammed lately? I am interested in investing in this on a value play and wanted to get some feedback on opinions of this company and where its going.

Well I would definitely suggest going back over the last 2 years and reading some posts... Leapfrog's "Leap Pad" product was very successful and created a lot of favorable publicity and buzz... From July 2002 through October 2003 the shares did very well and many investors were enchanted by the Leap Pad product, "Wow it makes learning fun!"

Over the last year and a half though the LeapFrog Company has issued several disappointing press releases, basically saying that the compnay will not be doing as well financially as investors had been hoping. For example, roughly a year ago Leapfrog management had provided guidance saying that revenues and earnings would be up nicely over figures for 2003. As 2004 progressed that guidance was significantly lowered for a variety of reasons. So it's difficult to estimate what sort of sales and profits LeapFrog will be able to earn in the coming years.

Final results for 2004 will be released this week, on FEB 15th:

EMERYVILLE, Calif., Feb 7, 2005 (BUSINESS WIRE) -- LeapFrog (LF), a leading developer of innovative technology-based educational products, will hold its quarterly conference call to discuss fourth quarter earnings results on Tuesday, February 15, 2005, at 5:00 p.m. Eastern Time (2:00 p.m. Pacific Time).

The conference call will be web cast and can be accessed at LeapFrog's investor web site at To participate in the call, please dial (706) 634-0183.

I hope this information has helped...

JOHN :-)

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