Summary: The aviation giant's next-gen plane took two weeks to fly a complex route over the Northern U.S. The result? A perfect satellite image for its marketing purposes.

See the creative image here...
http://news.cnet.com/8301-13772_3-57379572-52/dreamliner-tra...

To be sure, no one on the ground would have been able to look up and recognize what was happening. But when the plane touched down in Seattle, it completed the complex route and--more importantly--the image seen above that shows just what happens when marketing meets flying. And leads to articles just like this one written by aviation geeks who can't help but be impressed.