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I saw this in CNET's Crave blog today:

http://news.cnet.com/8301-17938_105-10036246-1.html
http://chrisremo.com/bloggin/2008/09/05/the-crysis-warhead-p...

Since last year's graphically advanced Crysis game brought even the best gaming PCs to their knees, for the sequel, Crysis Warhead, EA is releasing its own PC to go with the game. EA's not getting into the hardware business, but is partnering with nVidia and UltraPC to produce the computer, which EA will then market along with the new game, due out next week. Quote from the end of the story:

”EA’s not getting into the hardware business, and Crytek isn’t either.” Rather, the companies are trying to practically combat the idea that to play high-end PC games at high levels of detail, you need to spend in excess of a thousand dollars. “The biggest thing for us is convenience,” Diemer added. “We want to make PC gaming convenient.”
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