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EA Sports would fit nicely with ESPN. I would think getting EA Sports would be a main driver behind wanting Disney to buy EA. Disney could use ESPN to cross-promote the heck out of sports games like Madden NFL, NBA Live, Tiger Woods PGA, and the FIFA, NCAA Football, and NHL series.

Thats already been tried by ESPNs competitor with the 2K games a number of years ago and it didn't help them.

As it ends up most of the games like Madden have exclusive deals or in the case of the NBA EA had a game that was getting killed by 2K so they took it off the market to revamp the game. Both last year and this year a new NBA game was suppose to be launched and both years EA cancelled the release because they couldn't produce a game without bugs or that they thought would sell. ESPN won't help with that problem either.

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