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Each of her customers will have to specifically go to the website and subscribe to the receive e-mail updates about events and sales at her store.

Just remember that that's not enough of a control.

I could go to the website and subscribe your email address without your permission. To keep me from doing that, you need to send a confirmation message to the email address. If you don't receive a positive response, the email address doesn't get added to your list - unless of course you just like dealing with headaches. :)


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