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A great write up on Ebix. The article sheds some light on one major part of the business, how it works, and some of the challenges Ebix faces.

“This is one of our most strategic acquisitions since this will provide us access to a majority of the life and annuity brokers’ desktops in the United States,” said Robin Raina, chief executive of Ebix, in a press release back in 2009.

"The acquisition has indeed allowed them into the broker-dealer and RIA worlds – CRM is now Ebix’s largest division according to Ambuul. The application has about 120,000 users – 80% from broker-dealer firms, 10% from insurance sales firms and 10% from RIAs."

“No one’s ever succeeded in [being better than everyone else in every category],” he says. “So we focus mostly on CRM, [which is] the hardest thing to get right.”

"Instead of trying to win in all categories, Ambuul says, Ebix goes to great lengths to make sure the system can integrate with other vendors that excel in other areas."
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