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EDU is not in the business education business, but is instead in the test prep business.

I am a graduate student now, and many of my friends and fellow students are from China. I have long known of New Oriental Education, or just "New Oriental" from my friends. It's brand name is HUGE, and everyone in China knows of it and what it does. Most importantly, everyone knows what it can do for them/their children. From second-hand experience, I can tell you is that every single student from China that I've met tells me that what EDU teaches works. I can tell you first-hand though, the results that I've seen:
Students that take this course score incredibly high on the US and European standardized tests, scoring even full scores on the language parts which even I struggle with. They tell me that what EDU does is they teach them the tricks to taking tests. For example, in a writing or verbal test, you don't have to read or even understand the whole sentence, but just look for a few key words and you know what the answer will be. I know the students are using this method, because many of them who score 100% are very poor speakers and writers, but damn can they take tests. Its teachers are all young people who connect very well with the students and seem to be very good teachers(all the students I've talked to who've taken courses from EDU liked their teachers), so the quality is very high. This is much more than I can say for the US counter-parts at Kaplan(I remember taking an SAT course there, which did not help whatsoever).

From someone who memorized words from note-cards, and used up countless books of practice tests, what EDU does seems like magic to me. The Chinese mentality is study hard = success, and childrens' entire childhoods are focused on studying, with junior high students spending as much as 18 hours a day non-stop studying. Parents take it so seriously that some sell their houses to pay for cram schools so that their children can get a higher score for the BIG TEST - college entrance exam. All of this I can tell you first hand as I see it every year when I visit China. With more money, comes more schooling, as the competition is unbelievably fierce, so the market is only getting bigger and bigger for EDU.

After seeing all of this, I can imagine nothing but a bright future for "XinDongFang", New Oriental.
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