No. of Recommendations: 2
Except that *now* customers have in their minds the idea that you should be getting money back from the company, that is it's an investment.

Having something in their minds still doesn't make it an investment.
If I needed it, I would buy insurance from an insurance company - but I make it a rule to NEVER NEVER EVER buy ANY kind of investment instrument from an insurance company. EVER. :)

If I want to guarantee my principle will not go down, I could buy a bond and hold it to maturity or until it's called - whichever comes first, naturally. This, of course, doesn't protect the principle from loss due to inflation.

Went in to buy auto insurance right after we moved to a new state and the guy wasn't content with selling us auto insurance - he desperately wanted to sell us investments.

My first reaction (well, ok... second reaction after my brain shouted NO!) was to ask what the management fees were, what the sales fees were, what the load, if any, was - and I wanted actual percentages.. no hemming and hawing around as though I was an idiot.

Turns out the charges are enormous. And for the life of me I can't figure why anyone would buy such instruments. For the tiniest of management fees I can get excellent performing funds from Vanguard. Why go anywhere else?

If others want to throw their money away, fine.
But I refuse. And I've done quite well over the years for myself by keeping as much of my money as I possibly can. Well... ok... I have to fess up and admit that I do have a couple of funds with Vanguard that are not index funds and the fees are approaching .50% - but are not there yet. Fortunately, these funds are fantastic performers. If they ever go over that 1/2 of 1 percent, I will seriously take another look to decide if they are worth keeping or if I should dump them.

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