No. of Recommendations: 1

And JCPenney is doing them again.

"The retailer does acknowledge that it began listing MSRPs on brands such as IZOD and Levi’s last fall, and that in the future it’ll be displaying more suggested prices that shoppers will never pay. “Because [listing MSRPs] successfully resonated with customers, we plan to expand this effort by showing the MSRP comparison on additional national branded items,” the retailer’s statement says.

JCPenney isn’t the only company engaged in this practice. The markup-markdown game is rampant among big retail chains. One discount-crazed retailer, menswear specialist Jos. A Bank, was sued last year essentially on the grounds that it hosted so many sales that the list prices were allegedly “misleading, inaccurate and deceptive marketing.”

JCPenney rival Kohl’s is one of the worst offenders. In 2000, it had to pay $500,000 to settle charges of deceptive marketing brought by the Kansas attorney general. A 2002 investigation by the Boston Globe found that some items were on sale from the very first day a new Kohl’s store in Medford, Mass. opened its doors, and a CBS hidden-camera investigation in California conducted around the holidays last year “found items marked up as much as $100 from earlier prices and then put on sale.” In some cases, the “sale” prices were actually higher than the earlier prices."
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