http://business.time.com/2013/01/30/j-c-penney-brings-back-s...And JCPenney is doing them again."The retailer does acknowledge that it began listing MSRPs on brands such as IZOD and Levi’s last fall, and that in the future it’ll be displaying more suggested prices that shoppers will never pay. “Because [listing MSRPs] successfully resonated with customers, we plan to expand this effort by showing the MSRP comparison on additional national branded items,” the retailer’s statement says.JCPenney isn’t the only company engaged in this practice. The markup-markdown game is rampant among big retail chains. One discount-crazed retailer, menswear specialist Jos. A Bank, was sued last year essentially on the grounds that it hosted so many sales that the list prices were allegedly “misleading, inaccurate and deceptive marketing.”JCPenney rival Kohl’s is one of the worst offenders. In 2000, it had to pay $500,000 to settle charges of deceptive marketing brought by the Kansas attorney general. A 2002 investigation by the Boston Globe found that some items were on sale from the very first day a new Kohl’s store in Medford, Mass. opened its doors, and a CBS hidden-camera investigation in California conducted around the holidays last year “found items marked up as much as $100 from earlier prices and then put on sale.” In some cases, the “sale” prices were actually higher than the earlier prices."
OK, but how is this different from major retailers like say Macy's that have sales almost every week. Sure those items are sold at a higher price some of the time, but shoppers soon learn never to buy unless the item is on sale. And if its not on sale today, to wait a while.All of this is modern merchandizing designed to get people in the stores and to buy there.But most shoppers are smarter than that and learn to deal with these games. Regular shoppers get rewarded by knowing the merchandise and knowing when a sale price is a good one.
The part of what my wife and I call 'fake sales' are the ones that advertise something for sale, you go there to get it, and they have 'no more in stock' or 'that item has not arrived yet' etc. If you don't have it, don't put it on sale unless you are going to give out rain cheques. I still find it hard to believe they 'run out of stock' several minutes after the store opens on the first day of the sale and will not give out rain cheques.Icemann
In NJ, auto dealers are required to list the serial number of the automobiles they offer for sale. This prevents them from advertising an exceptionally attractive price on a fictitious vehicle.Now at least if its a wreck, they still must have it on their lot to advertize it.None of this is new. All these games have been around for years. There are strict limits on what is false advertizing and what is within the range of legally allowed embellishment in a typical sales pitch.
Regular shoppers get rewarded by knowing the merchandise and knowing when a sale price is a good one. I would say price is in the eye of the buyer. If you don't like a price, don't buy the item. It shouldn't matter if it's "on sale" from a fictious MSRP or not.
Look at an item without looking at the price - Decide the max amount you would pay for it - if it's higher than your max don't buy it - if it's lower then bingo!
I would say price is in the eye of the buyer. If you don't like a price, don't buy the item. It shouldn't matter if it's "on sale" from a fictious MSRP or not. I hate the way Kohls prices their items. It's not whether the item is "on sale", it's because they don't mark the sale price on the tag. So if you take an item into the dressing room, you can't see the price - you have to go back out on the floor and find the rack where the price is posted. It's annoying. But I still shop there because I like their clothes and I can't easily find similar items elsewhere, so I'm willing to put up with their weird pricing schemes. I think I must be in the minority, though - I think a lot of shoppers are conditioned to buy items "on sale". They wouldn't be as willing to buy the very same item at the same price if it wasn't marked "on sale". Seems crazy to me, but it seems to be part of the women's clothing market that's very hard to change. (JC Penney was trying to change this mindset but evidently it didn't work.) I used to be on a survey list, and I got a lot of surveys from clothing stores. They were always asking how to word sales ads - did I prefer a certain percent off or a particular price point, did I use coupons, did I like smaller more frequent sales or a few big sales, etc. I tried to explain to one of the telephone surveys that I didn't do any of that - I only bought clothes when I really needed them, and then I just bought what I liked and could afford, whether it was on sale or not. The person giving the survey said that almost no one shopped that way, at least among their customers. They had done the studies and sales motivated people. (Not surprisingly, I was dropped from the survey group right after that. Guess I'm not a representative customer.)I also find it interesting that the old mail order catalogs used to sell based on quality, not sales prices, because they couldn't really offer sale prices in a catalog that went out a few times a year. But they seem to have done sale crazy now that they can send them out via email and their web site. Land's End sends me a "sale" email almost every day. I liked them better when they sold their products because they were great, not because they were on sale.Karen
I tend to agree with you, actually.I get really annoyed with Boston Store because their prices are really high before the sales, and then you have to bring the coupons in to actually get some of the discounts. If you don't have the coupons, then the sale prices are sort of OK but not great. But most of the time they don't have anything I like in my size by the time it goes on sale, so it's just a waste of time.Kohl's at least has better sale prices and you don't need coupons.I get the emails too & find it a bit frustrating, because it is not real helpful to hear about a one day sale if there are 2 hours left by the time I check my email. Then if I missed it, I start to want to wait for the next sale in order to buy something.Except for the knit shirts at Kohl's, I tend to buy things pretty much when I see them if the price is OK.How they could word the ads to rope me in (but it will not work if it's not true)YES! WE NOW SELL MISSES TALL SIZE PANTS AND JEANS IN THE STORE!
I hate the way Kohls prices their items. It's not whether the item is "on sale", it's because they don't mark the sale price on the tag. So if you take an item into the dressing room, you can't see the price - you have to go back out on the floor and find the rack where the price is posted. It's annoying. But I still shop there because I like their clothes and I can't easily find similar items elsewhere, so I'm willing to put up with their weird pricing schemes.Totally agree with "I hate the way Kohls prices their items." But I have quit shopping there because of it. That and their stupid sales that are only a day or two long for certain hours. Mornings some days, evenings sometimes... Too much hassle to figure out when it is and if the stuff is actually a bargain or not.
I would say price is in the eye of the buyer. If you don't like a price, don't buy the item. It shouldn't matter if it's "on sale" from a fictious MSRP or not. Recommended this post.I've long grown out of any "fashionable" inclination I might have had. Not caring too much anymore supports LBYM for me. When a couple of my pairs of jeans get too worn out, it's back to Costco for another couple pairs of $11 jeans. If they happen to have them "fake MSRPed" up to $13, or happen to have them on sale for $9, it doesn't really make a difference to me. I need a couple new pairs of cheap jeans and my needs are satisfied either way.I guess it's different if I'm shopping for dress shoes or a nice sport jacket or something like that, but such a case is so rare that I also don't really care about the retailer's pricing methodologies. I'll spend more on a good winter work coat and boots, but such things tend to be bought at a place like Tractor Supply, which as you might guess doesn't have the sophisticated pricing trickery methods some other stores have.xtn
I hate the way Kohls prices their items. It's not whether the item is "on sale", it's because they don't mark the sale price on the tag.That's very odd. I've shopped at Kohl's in both Illinois and Arizona, and they always have prices on the tags. I won't buy something unless I've tried it on, and I won't try something on if I don't know the price. I just bought three pairs of pants at Kohl's for Charley, and they all had prices on the tags, too.
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