If you follow Yahoo's bizwire Food & Beverage news, you saw that FDA is about to approve the use of a health claim on foods containing a minimum amount of soy protein, which I'm pretty sure Balance Bar's amount comes up to. FDA is EXTREMELY stingy with its permission to use explicit health claims on foods, and it's always huge news when it lets in another one. Check out all the companies that use soy protein in their foods, now coming out with press releases about FDA's decision. Don't know if BB will follow suit, but I'm looking for the health claim to soon appear on the bars. This can only help sales.
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