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duplicate post from the SA:Ford board
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Here's a pretty good example of why Mark Fields has established himself as the heir apparent at Ford. When presented with a question about the European problems he now owns with his new responsibilities as Ford's COO, he was quick to point out that he views it as more of an opportunity. Every manufacturer faces headwinds there, but those that get their house in order first will be well positioned for the eventual turnaround. It is precisely the situation that automakers faced in the US around the time of the credit crisis, and Ford was the first to emerge when the dust settled.

They acted quickly to align capacity to the market without cutting product programs. "Our approach when we went through the downturn in North America was that we would sell the furniture before we cut the product program," Fields commented. You've heard very little from other manufacturers about plant closing, while Ford has announced they will shut down facilities in Belgium and the UK. Some additional details: http://www.thestreet.com/story/11768012/1/fords-fields-on-eu...

Doug
SA Home Fool & F ticker guide
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