Folks,I have read this Worth article, and my best response to it is "Whatever". Thanks for posting the author's name here; I have been meaning to do a search on this author whom to me is unknown. Thankfully, his name is rather unique, however, if this description is someone else with the same name I apologize.Along with Faith Popcorn, he has written The Dictionary of the Future The Words, Terms and Trends That Define the Way We'll Live, Work and Talk. http://www.hyperionbooks.com/books/2002winter/dictionary.htmIt also appears he is President and Creative Director of Hanft, Byrne, Raboy, Abrams & Partners, a New York City based advertising firm. Hanft and Company handles the advertising and promotion needs of significant Fortune 500 companies. (Anyone want to venture a definition of a significant Fortune 500 company?)Adam is the Vice Chairman and Executive Vice President of the Nassau County Sports Commission. Adam is also the chairman of the Nominating Committee and is a member of the Marketing & Public Relations Committee. This from his bio at http://www.hanftbyrneraboy.com/Bios/AHanft.htmlAlthough Adam began his career as a comedy writer, working with Garry Marshall, the majority of his time has been spent in developing brands, creating and expanding categories, and understanding shifts in consumer behavior and their marketing implications. Most of the time, I value other's opinions on BRK and Chairman Buffett. In this case, I think Worth is merely trying to sell some magazines to folks who don't normally buy or subscribe to it and nothing more. This fellow doesn't appear to be an "expert" at much of anything in the article.Sorry to rant, but personally, my time could have been better spent. exilion
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