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...Were Soon Parted

*******Wall St Journal Interactive 12/10/99*******

There's no fool like an old fool or, in this case, a Motley Fool. Amid complaints from its subscribers, The Motley Fool, the irreverent financial Web site, recently scrapped a marketing scheme that would have had the company's familiar court jester logo showing up on U.S. currency.

Motley Fool had planned to have stickers made up resembling the harlequin's large, multi-colored hat. The idea was to distribute the stickers for free to the site's subscribers, who would in turn affix the hats onto the heads of the U.S. presidents that grace the nation's currency.

But just a day after news of the promotion appeared on its Web site, Motley Fool decided to dump the idea after some subscribers voiced concerns about being asked to tamper with U.S. currency.

But in the past two years, the company has faced increased competition for investors' attention, both from financial-advice sites and chat rooms that cater to beginner investors, such as Intuit Corp.'s and Yahoo! Inc.'s Yahoo! Finance.

In a search for unique ways to set the company apart from a burgeoning list of online rivals, Ms. Huang latched on to the idea of stickers and dubbed the promotion "Pass the Buck."

A Treasury spokeswoman declined to comment on the Motley Fool campaign,

Other companies have used the removable ticker-on-money tactic for fund-raising.

The article is a long one but the above is enough to get the point across. --65
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