UnThreaded | Threaded | Whole Thread (1) | Ignore Thread Prev | Next
Author: 65in19yrs Three stars, 500 posts Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 113  
Subject: Fool and Scheme to Advertise On Money... Date: 12/10/1999 6:56 PM
Post New | Post Reply | Reply Later | Create Poll Report this Post | Recommend it!
Recommendations: 0
...Were Soon Parted

*******Wall St Journal Interactive 12/10/99*******

There's no fool like an old fool or, in this case, a Motley Fool. Amid complaints from its subscribers, The Motley Fool, the irreverent financial Web site, recently scrapped a marketing scheme that would have had the company's familiar court jester logo showing up on U.S. currency.

Motley Fool had planned to have stickers made up resembling the harlequin's large, multi-colored hat. The idea was to distribute the stickers for free to the site's subscribers, who would in turn affix the hats onto the heads of the U.S. presidents that grace the nation's currency.

But just a day after news of the promotion appeared on its Web site, Motley Fool decided to dump the idea after some subscribers voiced concerns about being asked to tamper with U.S. currency.

But in the past two years, the company has faced increased competition for investors' attention, both from financial-advice sites and chat rooms that cater to beginner investors, such as Intuit Corp.'s Quicken.com and Yahoo! Inc.'s Yahoo! Finance.

In a search for unique ways to set the company apart from a burgeoning list of online rivals, Ms. Huang latched on to the idea of stickers and dubbed the promotion "Pass the Buck."

A Treasury spokeswoman declined to comment on the Motley Fool campaign,

Other companies have used the removable ticker-on-money tactic for fund-raising.

The article is a long one but the above is enough to get the point across. --65
Post New | Post Reply | Reply Later | Create Poll Report this Post | Recommend it!
Print the post  
UnThreaded | Threaded | Whole Thread (1) | Ignore Thread Prev | Next


Foolanthropy 2015!
Fistula Foundation: A World of Good!
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Post of the Day:
Saul's Investing Discussions

Gilead Sciences CC Thoughts
What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
Community Home
Speak Your Mind, Start Your Blog, Rate Your Stocks

Community Team Fools - who are those TMF's?
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.