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And thoughts...

Target, Toys R Us, Wal-Mart added sales tax to online sales after the fact -- they didn't always charge it just because of a physical store presence in states. All online sales were/are exempt from state tax. They added state taxes in part so they could allow customers to return merchandise to their state stores. There was a legal necessity to tax it.

Collecting sales tax, which some say will be burdensome and costly, won't be such a nightmare once law is simplified. Additionally, it isn't a nightmare enough to materially impact an operation as large as Amazon. Once a system for charging is in place, it's in place.

Amazon isn't any less competitive if its product prices remain lower than competitors' and its shipping remains free on most orders. Everyone will be charging tax if Amazon is charging a tax (it's a hold-out). So, overall, nonissue. The link above talks about it.
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