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For several years Intuit has produced Tubo Tax you don't even need to buy two separate programs because the same disk will run on my Mac or my PC.

They are two separate programs, even if they're both on the same disk.

I can't say for sure, but from reading interviews with Intuit, it seems like they believe that most Mac users will be happy with Quicken Essentials. The stereotype about Mac users is that they're simple people who prefer simple programs. My elderly aunt is switching to Mac, and I think she'd be perfect for Quicken Essentials - something like Quicken for Windows would just confuse her. Quicken Essentials is kind of Mac like in that it's very simple to use - it reminds me a bit of Bento or iTunes, for example. It guides you down a narrow path and basically fills in the blanks for you. But it lacks more advanced features.

When there was a backlash about Quicken 2007 not working under Lion, Quicken did go back and upgrade their program to work with the new operating system. So it is possible. But my guess is that Intuit made the program hard to find in order to see how many Mac users were really motivated to seek it out - were there a lot of people who wanted that functionality, or were there just a few people who spoke loudly? I'm guessing in the end there weren't that many, or Intuit would make it easier to find on their web site. I'm afraid at some point Intuit will decide that the Mac market just isn't big enough for them to invest in both Quicken Essentials and full Quicken - and they seem to really love Essentials.

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