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Author: MWFool100 Big red star, 1000 posts Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 14749  
Subject: For the Pharma contingent ... Date: 11/11/2005 5:12 PM
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....on this boad, I found this interesting:
http://tinyurl.com/9nh2m

WHITEHOUSE, N.J., Nov 11, 2005 /PRNewswire-FirstCall via COMTEX/ -- Health Products Research, Inc.(R) (HPR(R)), a division of Ventiv Health, Inc. (VTIV), today announced its Metropolitan Area Promotional Audit (MPA) market intelligence on pharmaceutical sales forces' promotional activities with pediatricians for the quarter ending August 2005. According to the information collected by HPR, pediatricians were the second largest target audience for the top U.S. pharmaceutical manufacturers including GlaxoSmithKline (GSK), Abbott Laboratories and Pfizer Inc. It was also found that cephalosporins (antibiotics), analeptics (Attention Deficit Hyperactivity Disorder Stimulants), and inhaled nasal steroids were the top three therapeutic categories being promoted to pediatricians.

HPR's MPA is designed to provide statistically relevant competitive sales force promotional information at the sub-national level across major metropolitan areas of the United States, on a monthly basis. Between June and August, over 2,300+ pediatricians were asked to report on competitive promotional activities to measure and monitor the impact and effectiveness of localized field-based marketing activities. Physician feedback included: location and type of sales rep contact, nature of the product discussion, sales rep service rating, call frequency, sampling activity, competitive product comparisons and product medical education program participation.

Key findings from the MPA Report on Pediatricians in the quarter ending
August 2005 include:

* Pediatricians received over 2.9 million sales calls from pharmaceutical
companies -- second only to primary care physicians (including general
practitioners, family practitioners and internists).

* GSK was the leading pharmaceutical company calling on pediatricians
followed by Abbott Laboratories and Pfizer Inc.; pediatricians received
the most sales calls from GSK in almost all of the 22 Metropolitan
Statistical Areas studied.

* Among top-promoting pharmaceutical companies, pediatricians reported
seeing their Abbott sales representative most frequently (reporting more
than twice a month) followed by GSK, Merck, and Pfizer, all reporting a
call frequency of slightly more than 1.5 calls per month.

* Overall, pediatricians rated the sales reps' level of service an average
of 5.2 on a 7-point scale; Abbott received the highest rep rating with a
score of 5.6.

* Most GSK sales presentations to pediatricians focused on asthma drug
Advair Diskus(R) and/or Flonase(R) Nasal Spray for allergies; Abbott
promoted antibiotic Omnicef(R) most often in pediatrician details and
Pfizer primarily focused on allergy drug Zyrtec(R) and/or antibiotic
Zithromax(R) in product details to pediatricians.

* Reported sales presentations to pediatricians lasted 5.1 minutes on
average.

* Pediatricians on the MPA panel quite frequently cited the GSK Advair
sales representative conveying Advair's "efficacy in the treatment and
prevention of asthma symptoms" as well as providing "more symptom free
days".

* Abbott sales representatives promoting Omnicef were cited by panel
pediatricians discussing Omnicef's "five day dosing for bronchitis" as
well as the benefits of providing "once-a-day dosing for sinusitis".

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