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Ford to offer $750,000 match for U.S. dealer investment

* Ford program could cost more than $2 billion

* Ford hopes all 3,100 of its U.S. dealers participate

* Much of program to be spent on digital upgrades

By Bernie Woodall

ORLANDO, Fla., Feb 10 (Reuters) - Ford Motor Co will offer dollar-for-dollar matching funds to its 3,100 U.S. dealers to upgrade their shops, from new construction to improved digital programs, Ford executives said on Sunday.

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