Fully agree. Even at $5, the stock is trading at only about 30% of its previous high. More important, the business is solid. The stores serve a huge segment of the Mexican population which would otherwise have to buy in more expensive small mom-and-pop stores. Elektra has done some very smart cross-merchandizing in its stores, for example setting up Western Union MoneyGram outlets in its stores so when Mexicans working in the US send money to relatives back home they pick up the cash in an Elektra outlet. I think the stock has a good chance to get back to the $15-18 range where it was 18 months ago.
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