Further, the test doesn't measure the "learning" ability of either engine. A search engine gets better as it learns your preferences. True enough, but I wonder how many people are "signed on" to Google so it knows your preferences. Surely many people are work aren't logged in to G-mail, since they have their own corporate accounts. And lots of uses at home bounce between AOL, Yahoo, and Google, so I wonder if they're in that pool?Regardless it's a big competitive advantage, I'll admit. Data from the NPD group showed that while 10-14 percent of US households now have a Mac, only 2 percent are mac only. Considering that about 1 percent are linux only, this means that 97 percent of US households have some sort of Windows machine running at home.You're talking about "penetration." I was talking about "marketshare", which is generally a reference to the last 12 months (or whatever appropriate period is being measured) sales.nobody can deny Microsoft still has a truly extraordinary amount of leverageYes they do. Can they use it? That's the question. Sometimes corporations can take assets and leverage them into new and related markets: Procter & Gamble, Kellogg's, Coca-Cola and others. Sometimes they have leverage and can't: Schlitz Beer had the #1 market position, biggest ad budget, best distribution, and... remember them?If Microsoft is going to win here it will be because of Office, not because of Windows 8. But nobody is going to use Office (to any meaningful degree) on a cell phone, so they will have to leverage Office into tablets, and then from the user experience of 8 backwards into the handheld space. That's a tricky - and long - path to take.Conceivably they could do very well in tablets while falling on their nose in phones. Absent some other sort of "leverage" I wouldn't be at all surprised to see that as the outcome. I note that "Tablets" is good; "cell phones" is better. (Faster turnover, higher margin, wider audience.)
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