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FWIW: I bought more this week.

The more important business model aspect of the recent lease announcement is that Elon Musk will PERSONALLY guarantee that any lease holder may at the end of 3 years return his or her Tesla to the company and be bought out of their lease at a price that is no lower than the relative depreciation of the same year Mercedes S class. Should TESLA fail to have the cash to fulfill this promise, billionaire Musk will do so out of his own personal funds. So if you lease this thing and then at the end of the lease want to turn it in you have a guaranteed remarkably predictable exit strategy on a zero down lease. That is a huge improvement in consumer options for this particular brand of car.

Musk is creating his own used TESLA pricing guarantee as if his name is Elon Bluebook.

That is a huge enticement to consumers who want to give this great car a whirl, but hesitate because they (by habit) are car traders and want to be able to change vehicles often, do not have a huge chunk of cashola to commit in a cashier's check at delivery, or have only some certainty TESLA will exist three years hence. The personal guarantee is a form of "I get out of my TESLA lease" insurance.

Leasing with a guaranteed buy back price opens the market to more people who love torque, ride, luxury and cache without worrying about how to try something else after they drive this car for a few years.

Tim, I get it that you don't think current battery technology can do the job that Tesla says it will do. That is okay. I trust WEB about value investing and I trust Elon about battery technology. You have no reason to agree with my choices. You have and should continue to make your own decisions.

As I said before this is not a value stock by any means, (TESLA is a start up automobile car company for goodness sakes). Automobile companies and air carriers are some of WEB's most disliked businesses.

I am taking a big long term risk on a new technology that no one else need follow. I just wanted to share the little that I had learned about this company with all of the great people who have so unsparingly shared their insights with this board.

Don't copy me... do your own research and thinking.



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