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FWIW, I'm fascinated by this aspect of human behaviour and I can recommend a couple of books....both written by Michael Shermer...The Believing Brain and Why People Believe Weird Things

http://www.amazon.com/dp/1250008808#_

http://www.amazon.com/People-Believe-Weird-Things-Pseudoscie...

They're bothe easy reads as Shermer is quite an amusing writer.

It's a good idea if reading either one, though, to not chuckle too hard at other folks daftness as most everyone turn comes before the end of the bokk.
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