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FWIW, Netflix is arrived in the Nordic countries last year - Norway, Sweden, Denmark, and Finland, and has been advertising quite aggressively on normal cable TV. I don't have the time to watch anything other than the usual Brit and American cable shows like Dexter, Homeland, Silent Witness, White Collar, Inspector Frost... the usual suspects for me.

The business model looks sound, and I can well understand the comparisons with Amazon. That chart is blo*dy mad though!
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