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No. of Recommendations: 3

Each customer receives a Center of Excellence Toolkit containing the materials for seminars, handouts, banners etc, website advice/templates, radio advertisement templates, flyers, customizable signage etc. across five areas:

1. Advertising
2. Online Strategy
3. Public Relations
4. Events & Promotions
5. Education- Professional and Patient

I believe MAKO assists with the marketing in the first year? Then provides ongoing support through the main office and the on-site technician but I believe that most of the direct advertising costs, at least past Year 1, are the hospitals' responsibility. Note in the white paper that MAKO states the economic data on the marketing programs in the white paper are furnished by the hospitals themselves.

Here's coding info. A little dated (2011) but only the amounts should have changed. Not aware of any major changes to CPT or DRG.
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