Getting a senior person from Coke to become GMCR's CEO was a big step forward for this company. It eliminated a fear in my mind that this company was being lead by people incapable to taking the company to a higher level of performance.The short sellers can talk all they want about trucks leaving with stock to hide it from auditors. If that happened, which I doubt because a cell phone video could have proved the contention, it was certainly a sign of people not afraid to go to jail. I doubt a guy with a shot at CEO of Coke is going to GMCR to break the law and try to commit fraud. I think this is a great summary of today's situation:Jim Kramer appeared on CNBC Nov. 20 asserting that Kelley's hiring was in large part to restore credibility to Green Mountain, which suffered a stock price drop following a two-year SEC accounting investigation, stockholder litigation, not to mention the negative comments by hedge fund manager David Einhorn, who is short the stock. Kramer reasons that it makes no sense for Kelley to make the move from Coke, potentially risking his reputation, without having some plan of attack including settling with stockholders and working with the SEC for a quick resolution.Read more: http://www.investopedia.com/stock-analysis/2012/green-mounta...W.D.
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