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Giving a free Iron Man 3 comic book is a smart marketing strategy. I think a comic book is always a good premium giveaway because many might think it will rise in value years from now.

Hopefully to juice up the fall business, and to create a little synergy, a free Thor comic book could be given out maybe around Labor Day or a little beyond that. Maybe Disney could do one of those last-weekend-in-theater-deals, and promote a free Thor comic at that time.

What did you think of Star Trek?
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